Strategy First.
Execution Obsessed.
CFO Services
Transaction Support
Finance Performance Improvement
Accounting Support
Contact
ben@sgperformancegroup.com
Strategy First. Execution Obsessed.
Fractional CFO services to elevate your financial clarity, accelerate fundraising, and drive operational results.
Meet Ben Barr
Ben is the Founder of SG Performance Group and a strategic finance expert with over 16 years of experience. He’s led over $3B in financing and $4B in M&A/IPO activity, building data-driven teams and helping companies save over $100M through performance improvement.
Telostaff partnership:
Powered by an elite offshore finance team, handpicked and managed by SG.
Our Services
CFO Services
On-call interim CFO leadership
Financial modeling & cash forecasting
Stakeholder & board reporting
Commercial negotiations
Accounting Support
Full-cycle bookkeeping & GL
Month-end close & reporting
AP/AR and cash control
Transaction Support
Capital raise advisory (debt & equity)
M&A diligence and deal structuring
Turnaround & restructuring guidance
Performance Improvement
Cash flow & working capital optimization
Process streamlining (faster close, real-time reporting)
Dashboards tying strategy to results
Smart Strategy & Execution
| Service Area | Cypress | Logo 2 | Zeem | Aethon | Forterra | Logo 6 | A&M | Logo 8 |
|---|---|---|---|---|---|---|---|---|
| CFO SERVICES (~16 years) | ||||||||
| Interim/fractional leadership | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||
| Investor, lender and board interface | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||
| FP&A and scenario planning | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |
| Risk & control oversight | ✔ | ✔ | ✔ | |||||
| Commercial & vendor negotiations | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||
| TRANSACTION SUPPORT (~10 years) | ||||||||
| M&A&D support | ✔ | ✔ | ✔ | ✔ | ||||
| Capital raise advisory | ✔ | ✔ | ✔ | ✔ | ✔ | |||
| Turnaround & restructuring | ✔ | ✔ | ✔ | |||||
| Financial & operational due diligence | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||
| PERFORMANCE IMPROVEMENT (~16 years) | ||||||||
| Cash flow enhancement | ✔ | ✔ | ✔ | ✔ | ||||
| Working capital & cash cycle | ✔ | ✔ | ||||||
| Process improvements & streamlining | ✔ | ✔ | ✔ | ✔ | ||||
| Dashboards & reporting | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| ACCOUNTING SUPPORT (~8 years) | ||||||||
| Month-end close & management reporting | ✔ | ✔ | ✔ | |||||
| Full-cycle bookkeeping & GL | ✔ | |||||||
| AP/AR processing & cash control | ✔ | ✔ | ||||||
Our Approach
Step 1:
Intro Call
Understand your needs & pain points
Step 2:
Tailored Plan
Align on service scope & value
Step 3:
Execution & Support
Drive real financial impact
Proven Impact
$3B+
in capital raised
$4B+
in M&A/IPO transactions
$100M+
in cost savings delivered
16+years
of experience across industries
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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