Strategy First. Execution Obsessed.
Fractional CFO services to elevate your financial clarity, accelerate fundraising, and drive operational results.
Meet Ben Barr
Ben is the Founder of SG Performance Group and a strategic finance expert with over 16 years of experience. He’s led over $3B in financing and $4B in M&A/IPO activity, building data-driven teams and helping companies save over $100M through performance improvement.
Telostaff partnership:
Powered by an elite offshore finance team, handpicked and managed by SG.
Our Services
CFO Services
On-call interim CFO leadership
Financial modeling & cash forecasting
Stakeholder & board reporting
Commercial negotiations
Accounting Support
Full-cycle bookkeeping & GL
Month-end close & reporting
AP/AR and cash control
Transaction Support
Capital raise advisory (debt & equity)
M&A diligence and deal structuring
Turnaround & restructuring guidance
Performance Improvement
Cash flow & working capital optimization
Process streamlining (faster close, real-time reporting)
Dashboards tying strategy to results
Smart Strategy & Execution
| Service Area | Cypress | Logo 2 | Zeem | Aethon | Forterra | Logo 6 | A&M | Logo 8 |
|---|---|---|---|---|---|---|---|---|
| CFO SERVICES (~16 years) | ||||||||
| Interim/fractional leadership | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||
| Investor, lender and board interface | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||
| FP&A and scenario planning | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |
| Risk & control oversight | ✔ | ✔ | ✔ | |||||
| Commercial & vendor negotiations | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||
| TRANSACTION SUPPORT (~10 years) | ||||||||
| M&A&D support | ✔ | ✔ | ✔ | ✔ | ||||
| Capital raise advisory | ✔ | ✔ | ✔ | ✔ | ✔ | |||
| Turnaround & restructuring | ✔ | ✔ | ✔ | |||||
| Financial & operational due diligence | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||
| PERFORMANCE IMPROVEMENT (~16 years) | ||||||||
| Cash flow enhancement | ✔ | ✔ | ✔ | ✔ | ||||
| Working capital & cash cycle | ✔ | ✔ | ||||||
| Process improvements & streamlining | ✔ | ✔ | ✔ | ✔ | ||||
| Dashboards & reporting | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| ACCOUNTING SUPPORT (~8 years) | ||||||||
| Month-end close & management reporting | ✔ | ✔ | ✔ | |||||
| Full-cycle bookkeeping & GL | ✔ | |||||||
| AP/AR processing & cash control | ✔ | ✔ | ||||||
Our Approach
Step 1:
Intro Call
Understand your needs & pain points
Step 2:
Tailored Plan
Align on service scope & value
Step 3:
Execution & Support
Drive real financial impact
$3B+
Proven Impact
in capital raised
$4B+
in M&A/IPO transactions
$100M+
in cost savings delivered
16+years
of experience across industries
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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